The estonian company «Conscious Initiative» is dedicated to provide insights how the ability to notice works, enabling people to develop better knowledge of their situation, potential, objectives and meaning. Trough events and platforms, their goal is to inspire people to explore their intra-personal skills systematically, so they can be healthier, increase initiative and become creatively involved in their work.
Bureau Display* collaborated with CPB-Lab, to strategically build a brand that embodies their values and vision.
— Client: Conscious Initiative LLC
— Services: Brand Strategy, Corporate Design, Brand Guidelines
— Partner: CPB-Lab Barcelona
— Products: Printed Matters, Brand Guidelines Project Details
Thought on awarenessImpression
- Translating consciousness into visual characteristics
— The Brand Document
The Brand Document is the backbone of the Identity. Here, the DNA, behavior, derivation of the visual language and application guidelines are established. The document functions as a toolset for the client to operate independently, but always consistently according to the brands principles.
- Pen, Notecard and Tote Bag
Brand Strategy: CPB-Lab Barcelona
Design: Bureau Display* Credits