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Creative Personal Branding is an experience-based learning- and coaching-model developed by Jürgen Salenbacher. The model, which takes personality as it's starting point, focusses on four qualities whose are key in todays creative economy: substance, style, conviction and grace.

Bureau Display* draws responsible for design and visual communication since 2009. This Project is distinguished trough a very organic development process as the identity grew and evolved continuously over the last 8 years. We had to make sure to keep some continuity but allow the visual language to adapt as the brand grows. It consists therefore of a timeless design approach for core elements and emblematic products, but is agile in more short living adaptations such as i.E. presentations, key visuals , etc. And of course; always with substance, style, conviction and grace.

Project Details
— Client: CPB-Lab Barcelona
— Services: Rapid Prototyping, Creative & Art Direction, Corporate Design, Print Design, Interaction & Interface Design, Editorial Design, Knowledge Visualization
— Products: Printed Matters, Book & E-Book, App, Responsive Website, Online Communication, Presentations & Templates
Project Details

  • The Book
  • Identity Elements
  • The App
  • Product Keyvisuals
  • Quotes & Digital Statements

— Concept & Strategy: Jürgen Salenbacher
— Concept & Design: Bureau Display*
— App Development: Pedro Piñera
— Book Publishing: Bis Publishers

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